An AI visibility audit, also called a GEO audit, measures whether ChatGPT, Gemini, Google AI Mode and Google AI Overviews name your company for your category, each counted separately, with the sources each one drew on and the fault behind every gap. One company we measured in August 2026 had 44 mentions in ChatGPT and 2 in AI Overviews in the same week. A blended score would have hidden it.
Five steps, the findings they produce, and what you receive. The first analysis is free.
An AI visibility audit measures whether and how often ChatGPT, Gemini, Google AI Mode and Google AI Overviews name or cite a company when asked a question in its category and market. It counts mentions per engine, maps which sources each engine draws on, checks that the company's site is retrievable by each engine's crawler, confirms the business resolves to one entity, and explains the gaps between engines. It ends with a thesis, not a score.
The order matters. Crawler access is checked first because a site that refuses a bot cannot be cited by it, and the finding reframes everything after. Entity resolution is second because an engine that cannot place a business does not name it. Only then are the four engines queried, and the cited sources mapped, so that the gaps in step five have an explanation rather than a shrug.
That the engines disagree, and that the disagreement is diagnostic. One recurring pattern in our 2026 analyses is strong ChatGPT and AI Mode counts beside a near-zero AI Overview count, caused by a server refusing Googlebot. Another is a company absent from all four because its name, address and category differ across the web. A third is a company cited for a topic it no longer wants, such as a neighborhood it moved away from.
A tracking tool produces a blended visibility score and a trend line. An audit produces four counts, the sources behind each, the fault behind each gap, and the fix. Tools are useful once the faults are known; they are not how the faults are found. A server refusing one crawler, one of the faults we find most, is invisible to a dashboard because the dashboard averages the engine that failed with the three that did not.
The companies selling visibility scores are selling a reasonable product to the wrong stage. Monitoring belongs after the diagnosis, the specification and the pages. Bought first, a score tells a company it has a problem it already suspected, in a form that cannot say where.
A written document: crawler-access results for every major bot, the entity check with every variant found, four mention counts with the queries used, the cited-source map per engine, the gap analysis explaining each disagreement, and a thesis stating what is wrong and what fixes it. The free first analysis covers a four-engine mention count, a crawler-access check, an entity check, and the thesis, in summary; the paid audit carries the full measured data, the cited-source map and the gap analysis.
The AI visibility audit is run inside every B2B SEO audit as steps four and five, and is the part most SEO audits leave out. It can also be run alone for a company that already ranks well and wants to know why AI does not name it.
The first analysis is free and contains a four-engine mention count, a crawler-access check, an entity check, and the thesis, in summary. The full audit with measured data is included in every engagement, from $20,000 and is not sold separately.
| What | Cost | Contains |
|---|---|---|
| Free analysis | Nothing | Four-engine mention count, crawler-access check, entity check, thesis, in summary. Two to three pages. |
| Full engagement | From $20,000 | The paid audit with measured data, a specification for four pages, the pages written. |
Full detail on the pricing page. The comparison of AI visibility audits sets this beside what other providers include, and the version for manufacturers covers how manufacturing buyers ask.
Figures described as measured are from Search Standing's own analyses using Semrush, Google Search Console and direct queries to each AI engine, on the dates stated. Published ranges move quarter to quarter; the patterns are what we rely on.
Send your company and your market. We will run the analysis and send back a summary naming your competitors, the terms they are winning, and where you sit against them.
No call required and no obligation. Read it, check it yourself, and decide. If the findings are worth discussing after that, we can talk then.
Prepared for your company against the competitors you name. Written by the person who would run the paid work.
Or email contact@searchstanding.com directly.