B2B and industrial SEO is not the same discipline as consumer search. Volumes are smaller, cycles are longer, and one ranking can be worth a contract rather than a transaction. We measure where a company stands against its real competitors and write the specification to fix it.
We do the diagnosis. Whoever already handles your website does the building.
B2B and industrial SEO differs in three ways: search volumes are far smaller, buying cycles are longer, and a single ranking can be worth a contract rather than a transaction. A term with forty monthly searches and clear buying intent is routinely worth more to an industrial supplier than one with four thousand searches of general interest.
The second difference is vocabulary. Industrial buyers search a process, a specification or a capability, often before they know what the service is formally called. The company that defines the term is the company that gets the enquiry, which is why technical explanation outperforms marketing copy in these categories by a wide margin.
The third is that most of the field has never competed on search at all. Buyers historically arrived through relationships, tenders and sales teams, so nobody built for it. That is changing on the demand side faster than on the supply side.
From our own measurement: in one industrial category analysed in July 2026, the term “pick and pack fulfillment services” carried a keyword difficulty score of 14 and a cost per click of $32.57. The 219-keyword cluster around it averaged a difficulty of 6. Difficulty that low on terms priced that high does not normally coexist: advertisers established the commercial value while the organic positions went unclaimed.
The direction of travel is documented outside our own work. Semrush tracked Google AI Overview appearance rising from roughly 6.5 percent of queries in January 2025 to a peak near 25 percent that July across a ten-million-keyword sample. BrightEdge, measuring nine commercial industries, recorded 48 percent of queries triggering an AI Overview by February 2026. Seer Interactive measured organic click-through on those queries falling from 1.76 percent to 0.61 percent. Prevalence estimates vary by methodology and should be read as a range rather than a figure.
Seven layers, measured against three or four named competitors chosen by hand: the competitive field, your keyword footprint, the gap against rivals, visibility across four AI answer engines, which sources those engines cite, local map presence, and technical crawlability.
Competitors are selected by hand. Automated competitor discovery in industrial categories returns national marketplaces and distributors that do not compete for the same contracts.
Every finding is verified against live search results before it is reported. In the most recent analysis we ran, one keyword reported by the tools at 170 monthly searches was removed entirely after a manual check found no relevant business in the top ten. Reported data is a starting point, not a conclusion.
Eight faults recur across almost every established industrial company we measure. The most common is that all search traffic comes from people already searching the company name, meaning the website introduces nobody new.
Measured, not assumed: across seven companies analysed in one industrial market in July 2026, five showed evidence of purchased or spam backlinks — blog networks, cheap top-level domains, an SEO vendor case study and directory schemes. Not one of the seven appeared in the Google AI Overview returned for their own category, while three companies outside that set did.
Three pieces, in order: an analysis establishing where you stand, a build specification stating exactly what to construct, and optionally the pages themselves. Most companies start with the first and decide from there.
Your position in search and AI answers, who is beating you, what share of your market you capture, and the reasons behind all three.
Every page mapped. Target term, URL, headings, schema, internal links, priority order. Written so your developer can work straight from it.
Optional, quoted separately. Most specifications die on delivery because nobody writes the pages. We write them if you want us to.
Established B2B and industrial companies that are better than their search presence suggests.
Typically owner or family run, five to fifty million in revenue, one or more locations, with real credentials and a website that reflects none of it. Usually there is already someone looking after that website, and usually that relationship works fine. What is missing is not effort. It is a diagnosis.
The work spans the vocabulary these buyers actually search: variable data printing, kitting and assembly, pick and pack, warehousing and SKU management, literature fulfillment, EDDM and presort mailing, NCOA processing, wide format, MRO supply, 3PL logistics, CNC machining tolerances, and the certifications that govern each.
Send your company and your market. We will run the analysis and send back a summary naming your competitors, the search terms they are winning, and where you sit against them.
No call required and no obligation. Read it, check it yourself, and decide. If the findings are worth discussing after that, we can talk then.