A white label SEO audit and build specification, produced for agencies serving B2B and industrial clients. We do the competitive analysis and write the spec. You keep the client, the relationship and the retainer.
We never contact your clients and we do not compete for delivery work.
White label SEO is an arrangement where one firm produces the work and another delivers it to the client under its own brand. Here that means we produce the competitive analysis and the build specification; your agency presents it, implements it and holds the relationship.
The reason this exists is straightforward. Small and mid-size creative agencies build good websites for industrial clients and then get asked why those sites do not rank, or why an AI assistant names a competitor. Competitive search diagnostics is a separate discipline requiring separate tooling, and it rarely justifies a full-time hire at agency scale.
Two documents. A competitive analysis establishing where the client stands against named rivals, and a build specification stating exactly what to construct. Both unbranded, both ready to present.
The specification is the part your team works from. For each page it states the target term with volume and difficulty, the URL, title tag and meta description, the full heading structure, the questions the copy must answer, the schema block, and the internal links in and out with anchor text. At site level it covers the page inventory marked build, rewrite, consolidate or redirect, the redirect map, entity and schema fixes, and build order with effort estimates.
Measured, not assumed: across seven companies analysed in one industrial market in July 2026, five showed evidence of purchased or spam backlinks — blog networks, cheap top-level domains, an SEO vendor case study and directory schemes. Not one of the seven appeared in the Google AI Overview returned for their own category, while three companies outside that set did.
Agencies of roughly five to thirty people serving B2B and industrial clients, who build and maintain websites but do not run competitive search diagnostics in house.
The direction of travel is documented outside our own work. Semrush tracked Google AI Overview appearance rising from roughly 6.5 percent of queries in January 2025 to a peak near 25 percent that July across a ten-million-keyword sample. BrightEdge, measuring nine commercial industries, recorded 48 percent of queries triggering an AI Overview by February 2026. Seer Interactive measured organic click-through on those queries falling from 1.76 percent to 0.61 percent. Prevalence estimates vary by methodology and should be read as a range rather than a figure.
Three pieces, in order: an analysis establishing where you stand, a build specification stating exactly what to construct, and optionally the pages themselves. Most companies start with the first and decide from there.
Your position in search and AI answers, who is beating you, what share of your market you capture, and the reasons behind all three.
Every page mapped. Target term, URL, headings, schema, internal links, priority order. Written so your developer can work straight from it.
Optional, quoted separately. Most specifications die on delivery because nobody writes the pages. We write them if you want us to.
Give us a client domain and their three main competitors. We will run a full analysis and return it unbranded, so you can judge the work before committing to anything.
No call required and no obligation. Read it, check it yourself, and decide. If the findings are worth discussing after that, we can talk then.