SEO for manufacturers is a different problem from consumer search. Buyers arrive searching a tolerance, a material, a process or a certification, and the supplier who explains it is the supplier who gets the request for quote.
We do the diagnosis. Whoever already handles your website does the building.
By capability and specification, not by company type. A procurement engineer sourcing a part searches the material, the process, the tolerance and the certification required, often in one query, and almost never searches for a “manufacturing company”.
This has a direct consequence. A site organised around who the company is will not be found by someone searching for what it can do. Capability pages, material pages and certification pages are the surface area; an About page is not.
The direction of travel is documented outside our own work. Semrush tracked Google AI Overview appearance rising from roughly 6.5 percent of queries in January 2025 to a peak near 25 percent that July across a ten-million-keyword sample. BrightEdge, measuring nine commercial industries, recorded 48 percent of queries triggering an AI Overview by February 2026. Seer Interactive measured organic click-through on those queries falling from 1.76 percent to 0.61 percent. Prevalence estimates vary by methodology and should be read as a range rather than a figure.
One page per capability, one per material or process family, one per certification, and one per industry served. Most manufacturer sites carry a single Capabilities page listing twelve things, which can rank for none of them.
From our own measurement: across a comparable industrial category analysed in July 2026, the company holding the most organic traffic in its market had an Authority Score of 9 against a competitor’s 18. It held fewer referring domains and half the backlinks, and received 2.7 times the traffic. Domain strength did not predict visibility. Published page count did.
Because the site was built to reassure a visitor who already knows the company, rather than to be found by one who does not. Six faults account for most of it.
Three pieces, in order: an analysis establishing where you stand, a build specification stating exactly what to construct, and optionally the pages themselves. Most companies start with the first and decide from there.
Your position in search and AI answers, who is beating you, what share of your market you capture, and the reasons behind all three.
Every page mapped. Target term, URL, headings, schema, internal links, priority order. Written so your developer can work straight from it.
Optional, quoted separately. Most specifications die on delivery because nobody writes the pages. We write them if you want us to.
Send your company and the capabilities you sell. We will run the analysis against the shops you actually compete with and send back what we find.
No call required and no obligation. Read it, check it yourself, and decide. If the findings are worth discussing after that, we can talk then.